So you want to start an eBay store?

When should you start an eBay store?

When I first started selling on eBay, I was awarded 50 free auction listings a month.  Keep in mind for those starting out now, your free auctions amounts might be different.  There are also selling limits for each buyer.  Starting out that was awesome for me as I never approached the 50 item selling threshold. On top of that if I listed items as a Buy It Now I was getting charged a $0.20 per listing.  I started out selling auctions that would only sell with auctions.  When I started buying liquidation items, I frequently surpassed the 50 item auction limit and auctions weren’t the greatest option.   So thats when I started to question if I was losing money on listing fees.

Listing fees become an issue if you’re listing more than 50 auctions a month (or what ever your current threshold is for free listings), and if you’re keen on Buy It Now auctions.  When you start a store, Buy It Now auctions are included in your “free” listing quota.  If you’re listing a ton of items it makes sense to start a store.

My first tip is to use eBay’s store fee calculator which is located here: http://www.fees.ebay.com/feeweb/feeillustrator

For me the Basic Store was the best option.  I am now able to list 250 items per month for “free”.  I get charged a $24.99 (I believe you can pay 12 months up front and it works out to be $19.99) fee per month.  If I didn’t have a store I would definitely lose money on my listings as I’ve increased my purchases.  The calculator will give you an idea of how much money you can save if you increase the number of listings per month.

Keep in mind every month you get get those 250 free BIN listings free a month, but that ALSO INCLUDES YOUR RELISTED LISTINGS for items that didn’t sell.  So if you have a ton of rollover every month then your free insertions will be eaten up pretty quickly.  You either have to make the decision to end those auctions, or do something to try and get it to sell.

My next step is figuring out if I need to increase to the Premium store as I increase my listing frequency.  As I buy more and more frequently from Liqudation.com my limits are getting eaten up pretty quickly.

Investing in the eBay store option definitely has paid for itself!

-Chris
LiquidationOH@gmail.com